for a pair of jeans
Between the mid and late 1800s, hemp was extremely popular in America, just as it was in Europe—especially in the states of Kentucky, Missouri, and Illinois. It was the era of the Far West, and there was a growing need for fabrics, ropes, and cords for tents, workwear, and horse-drawn wagons. Hemp was the tough fabric of the cowboys.
This inspiration led to “For a Pair of Jeans”, a creative exploration of a wild, harsh, and rugged period—much like hemp itself… until Opera Campi came along and softened it.
FOR A PAIR OF JEANS PRODUCTS
Once upon a time, hemp was the most widely used fabric in the world—even in the Far West.
This isn’t just Opera Campi saying it—it’s backed by scientific studies, history books, and above all, the many grandmothers we’ve interviewed, with whom we discovered ancient remnants of a lost tradition.
Its strength and versatility for countless uses—including food and therapeutic purposes—made it a humble plant: easy to grow, resource-rich, and highly productive.
A hemp plant can reach 3 meters in height in just a month, making it one of the fastest-growing plants in the world, alongside bamboo.
However, it’s fair that hemp disappeared back then. The reason made sense—it was replaced by softer, more workable cotton and by synthetic fibers that were more high-performing and affordable.
So why is hemp making a comeback, and why has Opera Campi believed in it since 2017?
Thanks to new machinery and mechanical technologies, hemp can now be softened to feel like cotton. It’s a super sustainable plant, durable, and has a distinct style unlike any other fiber. In a world struggling to dispose of plastic, hemp stands as a valid alternative in the textile industry.
The results achieved today are complex and costly—but they’re worth it. They’ve transformed hemp from a humble fiber into a refined and valuable one.
