
Just the Best Hemp ever made with no compromises.
the real hemp
We aim to develop the world's best hemp. The process starts from the most fertile hemp fields. Our "La Canapa" is woven and treated in Italy, between Milan and Tuscany, following our strict recipes to make the softest and most sustainable hemp ever.
Comparing to other Hemp fabrics, ours have the highest Hemp composition, with over 95% Hemp on average.
one fibre, different fabrics
Since 2017 we introduced different versions of "La Canapa", any fabric is more than 95% Hemp. Swipe below to discover.
HEMP ADVANTAGES

durable
According to scientific studies, hemp is the most durable natural textile, namely it withstands more washes than linen and cotton. Its durability is proven by so many samples that we acquired, dating back to 1800 and 1900.

anti-bacterial
Hemp is impervious to bacterias and textile fungus. That's why it's often sown to reclaim lands. This property also benefits hemp garments, which are resistant to moths and common pests affecting other textiles.

thermo-regulating
Hemp is often used as insulating material (even in buildings!) because it maintains temperature better than any other natural fabric. It will refresh you when it is warm outside, and it will warm you when it’s cold.

planet saver
Hemp requires less water and converts more carbon dioxide than any other plant used for textiles.

Softer and softer
While cotton degrades over time, hemp threads turn softer. Washes will make them increasingly soft, because they round the right angle yarns, without breaking them.

Further benefits
Hemp is easier to dye, easier to grow, it's more resistant to UV rays (so the color won't fade in the sun) and it can weaken the electromagnetic waves of your phone. So, in short, it can protect you against harmful waves.
the process
story of our research

Since 1700
Our grandmothers have preserved ancient hemp from three centuries ago. Hemp is everlasting, as attested by our ancestry through the unintentional experiment of time. This hemp skein from Felino (Parma, Italy), has been passed on since 1750 and is now under Franca Rossi’s custody.

Futura 75
Similarly to food products, the quality of a fabric is determined by the quality of its raw material. Our hemp originates only from Italian and European Futura 75 plants, a modern THC-free hemp cultivar, optimal for textile production. Today, regrettably, European hemp is almost impossible to find on the market.

Why did Hemp disappear?
Before World War II, hemp was a very popular plant. From medicine and food, to fabrics, paper and even cars (with Ford), it was employed in many industries. Starting from the 30s, it gradually disappeared due to the growing competition of synthetic products. Oil-based alternatives were introduced in the paper, chemical and fuel sectors. Tycoons, like Du Pont in the plastic industry and Hearst in the newspaper business, joined their efforts and, with the help of US government official Harry Anslinger, waged a long war on hemp. Thanks to government lobbying and massive disinformation campaigns, they managed to connect hemp to drug use and discredit it in the eyes of the electorate. From the US to Europe, hemp was prohibited, even in its non-psychoactive form. Such irresponsible ban unfortunately still persists today in many countries.