Responsible production and sustainability by science
an opera campi concept
"sustainable by science"
When it comes to sustainability, we have to put marketing aside and demonstrate evidence with scientific proof.
you reduce global warming
This image represents just a little part of a thick Hemp stem. It's 3 meters tall and it has grown in few weeks.
Think about it. Plants usually gets energy from water or CO2.
Hemp requires almost no water, so most of the energy to grow is sourced from CO2.
By wearing Hemp, we all contribute to its growth and CO2 absorption.
One hectare of hemp can absorb 22 tonnes of CO2 per hectare, more than any forest or commercial crop and is therefore the ideal carbon sink.
A common cotton t-shirt emits 6kg of CO2 on average.
Our Hemp t-shirt emissions are less than 3kg of CO2.
When you hear about water consumption in fabric productions you can easily be impressed.
For example, the cultivation of cotton for a t-shirt requires at least 2700 liters of water on average (National Geographic).
Our Hemp t-shirt consumes not more than 600 liters of water, because Hemp usually don't require more water than common humidity and precipitations.
We don't demonize plastics in clothes. Lots of "sustainable" brands still abuse of synthetic fibres. As explained in the video, the real issue about plastic fibres (even recycled ones) is not just their polluting production, but the microplastic they release to the ocean.
In order to increase durability and performance of some of our fabrics, we might contain plastics in non harmful quantities, less than 8%. In this sense Nature remains the protagonist of our compositions, while plastics is used only for its real utility: durability.