Responsible production and sustainability by science
an opera campi concept
"sustainable by science"
When it comes to sustainability, we have to put marketing aside and demonstrate evidence with scientific proof.
We demonstrate sustainability
We don't need certifications to demonstrate we put all our efforts to reduce carbon emissions and to propose different ideas in term of sustainable production.
We expose our carbon emissions in each product, and we explain our processes in a detailed manner, through videos and pictures that clearly demonstrates how we don't have nothing to hide.
Look at this image. Click here and learn how Hemp helps the planet, in a simple way.
YOU REDUCE GLOBAL WARMING
This image represents just a little part of a thick Hemp stem. It's 3 meters tall and it has grown in few weeks.
Think about it. Plants usually gets energy from water or CO2.
Hemp requires almost no water, so most of the energy to grow is sourced from CO2.
By wearing Hemp, we can really have an impact on the planet
One hectare of hemp can absorb 22 tonnes of CO2 per hectare, more than any forest or commercial crop and is therefore the ideal carbon sink.
A common cotton t-shirt emits 6kg of CO2 on average.
Our Hemp t-shirt emissions are less than 3kg of CO2.
Sources: Kailei Tang, James Vosper, Australian Parliament
When you hear about water consumption in fabric productions you can easily be impressed.
For example, the cultivation of cotton for a t-shirt requires at least 2700 liters of water on average (National Geographic).
Our Hemp t-shirt consumes not more than 600 liters of water, because Hemp usually don't require more water than common humidity and precipitations.
the opera campi method
on demand production
The only stock is the material. The rest of process starts only when the customer orders the product.
Opera Campi has a geographical advantage: we built our manufacture supply not more than 30km from our headquarter. Any single product is done on demand and very quickly in less than 7 days on average.
Lots of advantages: zero inventory leftover costs, less waste, latest version of the product for the customer and availability of any size.
packaging is not important
Absence of good packaging doesn't mean absence of value.
Our packaging is meant only to protect the product. All our packages are recyclable or compostable. They simple, and very cheap.
Elaborated packaging has a sensible impact and increase the price of the product, so why should we take care of it?
durability over sustainability
If a process pollutes, it should be in favor of a higher durability of the product. If the product lasts more, people won't replace it with another product.
This coherent approach can be explained with an example: when we dye our products, we don't always choose the most natural dyeing process. Sometimes natural processes lead to unstable and fading colors: the reason why many people consider a product obsolete and they throw it away.
in case of doubt, we plant trees
Trust us, it's impossible for any brand to measure in a scientific continuous manner its impact on the planet.
While we are sure Hemp cultivation can heavily compensate most of the CO2 released in the manufacturing process, we are not sure it can always compensate it for any customer, including shipping emissions.
So, in case of doubt, we plant a record number of trees. Many sustainable brands plant 1 tree per order. We plant 2 trees per product ordered. It means if you order 3 t-shirts, we plant 6 trees!
In each product page you find a detailed impact estimation of the product's impact. Our products absorbs at least tens of kilos of CO2. That's our "massive impact" we want to have to the planet, thanks to the combination of Hemp CO2 Sink and tree planting.
Fabrizio, our mentor, explains in a short video the Opera Campi method.
Sorry, he only talks Italian, so we put English subtitles!