mindfulness

Awareness of independence from digital life

an opera campi concept

"The mindful brand"

Since 2010, everything has changed. For too many people, the time spent in digital life has surpassed the time dedicated to physical life. The worrying part is that we are accepting this. Let’s regain awareness of the true nature of real life.

the drug of contents

The smartphone has brought great advantages, undeniably, but we’ve lost awareness of our control over it. Real news, fake news, influencers’ dream lives, endless recipes that no one will ever make, continuous TV series production, viral videos impossible not to watch, increasingly direct access to vulgar content. Digital life overwhelms us with content and attracts us far more than real life, making the latter seem decidedly more boring.

what's your screen time?

All smartphones allow you to check your screen time.

How much is yours? Let’s assume it’s an hour and a half. That’s already a lot—9 hours a week, a full working day! Now, imagine how many things you could do instead: call a relative to ask how they’re doing, go for a run for your physical health, bake a delicious dessert, read a book to learn something new, tend to a plant, even work or enjoy simpler pastimes like buying yourself something. Simple things we’ve forgotten, in favor of spending more time scrolling through feeds or messaging virtually.

If you're thinking that these are too trivial, we think so too, and that means there are two of us: we've all lost our way.

the opera campi method

compress advertisement

The only stock is the material. The rest of process starts only when the customer orders the product.

Opera Campi has a geographical advantage: we built our manufacture supply not more than 30km from our headquarter. Any single product is done on demand and very quickly in less than 7 days on average.

Lots of advantages: zero inventory leftover costs, less waste, latest version of the product for the customer and availability of any size.

establish a contact with the customer

Absence of good packaging doesn't mean absence of value.

Our packaging is meant only to protect the product. All our packages are recyclable or compostable. They simple, and very cheap.

Elaborated packaging has a sensible impact and increase the price of the product, so why should we take care of it?

reconnecting with nature

If a process pollutes, it should be in favor of a higher durability of the product. If the product lasts more, people won't replace it with another product.

This coherent approach can be explained with an example: when we dye our products, we don't always choose the most natural dyeing process. Sometimes natural processes lead to unstable and fading colors: the reason why many people consider a product obsolete and they throw it away.

avoiding the impossible

Trust us, it's impossible for any brand to measure in a scientific continuous manner its impact on the planet.

While we are sure Hemp cultivation can heavily compensate most of the CO2 released in the manufacturing process, we are not sure it can always compensate it for any customer, including shipping emissions.

So, in case of doubt, we plant a record number of trees. Many sustainable brands plant 1 tree per order. We plant 2 trees per product ordered. It means if you order 3 t-shirts, we plant 6 trees!

fabrizio explains

Fabrizio, our mentor, explains in a short video the Opera Campi method.

Sorry, he only talks Italian, so we put English subtitles!

English Italiano

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