Awareness of independence from digital life
an opera campi concept
"The mindful brand"
Since 2010, everything has changed. For too many people, the time spent in digital life has surpassed the time dedicated to physical life. The worrying part is that we are accepting this. Let’s regain awareness of the true nature of real life.
the drug of contents
The smartphone has brought great advantages, undeniably, but we’ve lost awareness of our control over it. Real news, fake news, influencers’ dream lives, endless recipes that no one will ever make, continuous TV series production, viral videos impossible not to watch, increasingly direct access to vulgar content. Digital life overwhelms us with content and attracts us far more than real life, making the latter seem decidedly more boring.
what's your screen time?
All smartphones allow you to check your screen time.
How much is yours? Let’s assume it’s an hour and a half. That’s already a lot—9 hours a week, a full working day! Now, imagine how many things you could do instead: call a relative to ask how they’re doing, go for a run for your physical health, bake a delicious dessert, read a book to learn something new, tend to a plant, even work or enjoy simpler pastimes like buying yourself something. Simple things we’ve forgotten, in favor of spending more time scrolling through feeds or messaging virtually.
If you're thinking that these are too trivial, we think so too, and that means there are two of us: we've all lost our way.
