Awareness of independence from digital life
an opera campi concept
"The mindful brand"
Since 2010, everything has changed. For too many people, the time spent in digital life has surpassed the time dedicated to physical life. The worrying part is that we are accepting this.
Let’s regain awareness of the true nature of real life.

the problem in 1 minute
The smartphone offers undeniable advantages, but it often takes control over us, leveraging the brain's dopamine system, which drives reward and pleasure. Notifications, likes, and endless content trigger dopamine releases, creating brief satisfaction but fostering dependency.
Digital stimuli—ranging from news and influencers to viral videos and recipes—exploit these reward pathways, making it hard to disconnect. This constant digital overload dulls the appeal of real-life experiences, reducing our ability to find joy offline and reinforcing reliance on the virtual world.