Our long term mission is to preserve the forgotten materials and human values through products you can wear and live.
After the second world war, the demand of any kind of products has begun to grow vertiginously. Industries had no time to study the best materials to use, so they started to choose the ones that could produce more easily. This choice often induced to quality compromises. With the beginning of the new millennium, the demand has slowed down in the main developed countries, we are now invaded by technologies and innovations, from synthetic materials to an infinite number of connected devices.
Everything is produced for the masses. Everything perfectly matches with the stressfull life of busy and bigger metropolis. Everything is useful, but it’s becoming too invasive for us.
We found ansia, and we lost the human rhythm.
Freedom to be connected wherever we go also means we are constantly interrupted and often robbed of feeling a human moment.
Recovering the human moment.
Guards of the past
We all live in Parma, considered one of the most liveable cities in Italy. We are a team of 5 guys, very lucky to be born in an enterprising environment which combines tradition and innovation. It's from our origins that we discovered the distinction between what must be kept and what should be introduced.
Hemp and Cornigliese Sheep
There are so many forgotten varieties of plants and animals that can be recovered. We started with hemp and wool: by studying the old Italian clothes and working with master suppliers, we made "La Canapa" and we spinned the Cornigliese Sheep, an autochthonous breed from our lands.
Respecting the Beauty
From materials to colors, everything is chosen in the respect of our tradition and history. The "Terra Rossa" red, for example, represents the fertile ground and the color used for the old "Landini Tractors".