Our grandmothers who preserved ancient hemp from three centuries ago. Hemp is eternal: it is proved by our ancestry through the unintentional experiment of time. This hemp skein, preserved since 1750, is property of Franca Rossi and it comes from Felino (Parma, Italy).
Why Hemp disappeared?
Before the second World War, Hemp was a very popular material. From paper, to cars (with Ford), to fabrics, Hemp was on the top of many industries. Hemp suddenly disappeared in the 30s due to increasing importance and competition of oil. "Synthetic" alternative were found in paper, chemical and fuel industries. Some tycoons, like Mr. Du Pont in the plastic industry, and Mr. Hearst in the newspaper industry, have banded together, and with the help of the Government Official Harry Anslinger, they won a "war" lasted many years. Thanks to massive advertising campaigns, Hemp was successfully connected to drugs and charged with negative feelings and uses. From the States to Europe, Hemp was banned, even in its non-psychoactive varieties.
Similary to food products, even a fabric quality is determined from the quality of the raw material. Our hemp derives from only Italian and European Futura 75 plants, which is a special and modern variety of Hemp, THC-free and optimal for textile production. Today, European Hemp is almost impossible to find.
the closest competitor of synthetic fabrics
"La Canapa" is the demonstration that Hemp is an excellent fabric, but only if it comes from good sources and it is worked with passion and skills.