We aim to develop world's best Hemp. The process starts from the most fertile hemp fields. Our "La Canapa" is woven and treated in Italy, between Milan and Tuscany, following our strict recipes to make the softest and most sustainable Hemp ever.
they are all 100% pure fresh hemp
Hemp is the strongest natural fabric, with the highest grade of breathability. That's why we insist a lot on it, and every year we experiment and play with new kind of qualities and we push innovation to make world's best Hemp fabric. Since 2017 we have made different varieties of Hemp you will be able to find in our products.
la canapa europea
Hemp is expensive to cultivate and to cut, especially for fine fabrics. In June 2018, the last french Hemp farmers stopped the production: it was the end of the European Hemp. We bought the last 200kg and we are still preserving in few of our products this precious and unique quality of hemp.
LA CANAPA A MAGLIA
In 2018 we launched our first Hemp Knitwear. Knitting Hemp is very complicated and requires time comparing to other fabrics like wool. We took months to make a quality knitting fabric without holes and many other issues. And probabily we are the only brand in the world making 100% Hemp knitting.
We are among the largest collectors of century-old hemp bed linens and clothes, recovered from abandoned basements. On these durable and historical sheets we make new, modern garments.
story of our research
Our grandmothers preserved ancient hemp from three centuries ago. Hemp is eternal: it is proved by our ancestry through the unintentional experiment of time. This hemp skein, preserved since 1750, is property of Franca Rossi and it comes from Felino (Parma, Italy).
Similary to food products, even a fabric quality is determined from the quality of the raw material. Our hemp derives from only Italian and European Futura 75 plants, which is a special and modern variety of Hemp, THC-free and optimal for textile production. Today, European Hemp is almost impossible to find.
Why Hemp disappeared?
Before the second World War, Hemp was a very popular material. From paper, to cars (with Ford), to fabrics, Hemp was on the top of many industries, till it suddenly disappeared in the 30s due to increasing importance and competition of oil. "Synthetic" alternatives were found in paper, chemical and fuel industries. Some tycoons, like Mr. Du Pont in the plastic industry, and Mr. Hearst in the newspaper industry, have banded together, and with the help of the Government Official Harry Anslinger, they won a "war" lasted many years. Thanks to massive advertising campaigns, Hemp was successfully connected to drugs and charged with negative feelings. From the States to Europe, Hemp was banned, even in its non-psychoactive varieties.
the closest competitor of synthetic fabrics
"La Canapa" is the demonstration that Hemp is an excellent fabric, but only if it comes from good sources and it is worked with passion and skills.